Custom Software for Workflows That Actually Run Your Business.
I build internal tools and automations for companies that have outgrown patchwork systems. If your operation depends on spreadsheets, manual handoffs, and tribal knowledge, this is how you fix it without buying another bloated SaaS platform.
Discuss Your BuildSigns You Need Custom Software
Staff Is Re-Entering Data Between QuickBooks, CRM, and Ops Tools
If one customer update requires three manual entries, your process is leaking time and introducing preventable errors.
Mission-Critical Workflows Live in One Spreadsheet
When only one person knows how the file works, your business has a single point of failure.
You Are Paying for Software Features You Do Not Use
Off-the-shelf tools often force process compromises and still miss the part your team actually needs every day.
Approvals, Reporting, and Status Updates Are Still Manual
These are automation problems, not staffing problems. The right build removes repetitive work and increases throughput.
What I Build for Clients
These are practical systems tied to real operations, not speculative app ideas.
Operations Dashboards and Internal Portals
Custom interfaces for dispatch, lead routing, approvals, billing support, and status tracking so teams can work from one reliable source of truth.
Workflow Automation Across Existing Tools
Automate recurring workflows between CRM, email, forms, billing, and databases to reduce cycle time and remove handoff errors.
System Integrations and Data Pipelines
Connect tools that do not talk to each other natively, with validation and auditability so reports are accurate and defensible.
Compliance and Exception Handling Logic
For regulated or high-risk workflows, build rules that enforce required checks and flag exceptions before they become expensive failures.
How I Deliver Results
Real work, real outcomes.
Built a Multi-Language Agentic AI CMS Assistant for Real-Time Video Operations
Built the production functionality behind a conversational AI assistant embedded directly in a media CMS, with multi-language support and agentic task execution for day-to-day video operations. The assistant orchestrates 30+ specialized tools to handle requests like channel creation, playlist curation, report exports, and policy actions such as geo-blocking through natural language. Included real-time validation, human-in-the-loop approvals, and operational safeguards for enterprise use at scale. Announcement.
Cut Infrastructure Spend by Replacing an Unnecessary Search Stack
A client was routing application queries through a costly ElasticSearch layer before hitting their primary database. Reworked the architecture to use native database capabilities and removed the extra round trip. Result: roughly $10K/month in infrastructure savings plus faster query response times.
Unified Metrics Across 4 Disconnected Services
Usage and billing data lived in multiple platforms with no reliable monthly reporting path. Built a centralized data pipeline and reporting layer that aggregates per-customer metrics automatically, replacing a manual process that required engineering intervention every billing cycle.
Scoped a Multi-System Subscription Integration
A business had subscription logic fragmented across app stores and a third-party subscription provider. Audited the current state, documented edge cases, and produced an implementation scope that gave stakeholders a clear path to integration instead of guesswork and rework.
Rebuilt a Fragmented DMV Operations Workflow
An operation was using accounting software as a customer database and relying on disconnected tools for transaction flow. Designed and delivered a unified interface that reduced duplicate entry, lowered employee error rates, and made onboarding easier for new staff.
Build the System You Wish You Already Had
Bring me the workflow that keeps breaking, slowing down your team, or creating expensive errors. We will map it, scope it, and rebuild it properly.
Start the Conversation